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Web Design
4 min

What is a Low Carbon Website?

Have you ever stopped to think about the environmental impact of the websites you visit every day? The internet may seem like a virtual world, but it has a real impact on our planet.

Each website we visit emits carbon dioxide, contributing to the growing problem of climate change. But there's good news: a Low-Carbon Website is a solution that can help reduce the environmental impact of our online activities.

"An average website produces over 3 grams of CO2 per page view, which adds up to an incredible amount when you see the growing number of web pages moving around the web."


In fact, the internet already uses more energy than all power sources worldwide can provide and this is becoming an increasing number every day. By implementing eco-friendly web hosting, smart design, efficient coding, and other good practices, a Low-Carbon Website can reduce its carbon footprint by up to 80%.

At Austrine, we're committed to creating websites that not only look great but also have a low-carbon impact. Read on to learn more about what a Low-Carbon Website is and how you can make your online presence more sustainable.

These simple steps will give us an efficient website that runs smoothly, loads quicker, and therefore, pollutes less:

Eco-friendly web hosting

Hosting websites on servers that use renewable energy sources or are designed to consume less energy.

Smart Design

Optimizing a website's design to reduce its file size, thereby reducing the amount of energy required to load and display the pages.

Writing clean and efficient code

Sending data to a browser uses energy; the less code you send, the less energy and power you use.

Keeping the page size/weight as low as possible

Reducing the page weight by optimizing fonts, and media file sizes, such as images and videos to reduce their impact on the environment. For example, instead of JPEG, PNG, and GIF, use SVG graphics and CSS.

Reducing Third-party scripts

Reduce unnecessary advertising scripts that rarely offer any value to visitors to a website and often add more carbon footprint.

Improving Search Engine Optimisation

This will help your audience to easily and quickly find the information they are looking for, without having to go through many pages unnecessarily wasting energy.

Overall, a Low-Carbon Website aims to reduce its environmental impact by using energy-efficient technologies and designing/developing good practices, while still delivering an engaging and appealing user experience.

Feel free to contact us if you want to benchmark your current website's carbon emissions and recognize what to do for the change. We’re here to help!

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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