The Power of Color: A Designer's Guide
Imagine a world without colors — it would be pretty blah, right? As designers, we understand the significance of colors and how they impact our designs. This is our guide:
Color Theory 101: the basics of color theory
Colors can either make or break a design, no matter how exceptional the rest of your work is. Understanding how colors interact and play together is essential. So, how do we achieve that perfect harmony? Dive into color theory, the study of color palettes in graphic design.
Color theory is the basis for the primary rules and guidelines that surround color and its use in creating aesthetically pleasing visuals. By understanding color theory basics, you can begin to parse the logical structure of color for yourself to create and use color palettes more strategically. The result means evoking a particular emotion, vibe, or aesthetic.
Find more information about color theory in this Hubspot article.
CMYK or RGB?
If you've ever played around with color on any computer program, you've probably seen a module that listed RGB or CMYK colors with some numbers next to the letters. Ever wondered what those letters mean?
— CMYK (Cyan, Magenta, Yellow, Black): is a subtractive color model primarily used in the printing industry. It represents the four ink colors used in the printing process: Cyan, Magenta, Yellow, and Black (also known as Key). In CMYK, colors are created by overlapping transparent ink layers on white paper, absorbing or subtracting certain wavelengths of light to produce the desired colors.
When designing materials intended for print, such as brochures, posters, or business cards, it's crucial to work in the CMYK color space. Designing in CMYK ensures that the colors you choose on your computer screen will be accurately reproduced in the final printed product.
— RGB (Red, Green, Blue): RGB is an additive color model used in digital devices, such as computer monitors, televisions, and smartphones. It represents colors by adding various intensities of Red, Green, and Blue light together. The combination of these three primary colors at full intensity creates white light, while the absence of all colors results in black.
The Emotion of Color
Colors are emotion's best friends. In graphic design, they speak volumes and convey a spectrum of feelings. Understanding color psychology is a superpower you can't ignore. Red for passion, yellow for happiness, blue for calmness—colors have stories to tell.
But don't forget, every hue, shade, and context can change their meaning.
Nature: The Ultimate Muse
Ran out of ideas? Step outside and get inspired by nature's vibrant creations. From stunning sunsets to majestic landscapes, Mother Nature is an unparalleled designer. Take photos of your surroundings and let them guide your color choices.
Your Colorful Journey Awaits! Choosing the perfect color palette may take time, but it's worth the effort.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
