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September 1, 2021

What Makes a great logo?

We all agree that a logo is a central part of any business’s branding, as it is usually the first point of contact for potential clients.
So, it’s vital to make sure that when you make a logo, it truly represents your brand and can connect with consumers.


There are some aspects that go into logo design, and they may change depending on your needs and the industry you operate in. Even so, the best logos all share five major characteristics, no matter the differences that make them unique.


So, what makes a great logo?‍

- Simple
- Relevant
- Memorable
- Timeless
- Versatile
‍‍
These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.
Good logos are easy to design when you focus on the qualities that make them effective. By working to produce a timeless yet versatile design, you can establish a strong foundation to build your brand upon.


Making it simple will also help it be more memorable for the audience, thereby ensuring that your design is more relevant. With a good logo in hand, you can start creating an impactful brand that will catch consumers’ eyes while keeping you on their minds for a long time to come.


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